Windows quickly abandoned the Jerry Seinfeld ads after an unusually swift and negative response to the campaign. We thought it was funny!
Here's one we didn't see on TV, did it (or a shorter version) ever make it to broadcast?
And now they have their, "I'm a PC" ad. It starts off with a guy that looks like the PC character in the Mac ads saying he has been made into a cliche. Then they go through a bunch of shots of "regular" and "cool" people all proclaiming that they are a "PC", or "I'm a PC and this is my office" is what the cool marine biologist on his ship at sea says.
We like this campaign, too. Mac creates this cooler-than-you and this you are a part of a small club of cooler-than-you vibe. But the truth is that the majority of the world, even some "cool" people, uses PC. This is sad, but it is undeniably true.
What would be really cool is if they could build an operating system that worked. That worked with you instead of against you. How about that, Windows? You've got a stronghold on the world. Instead of tacking on another layer of "fixes" to an inherently flawed OS, take 2 years and start over. You have talent, Windows. Now use it. Let's see what you're made of. Quit jealously making fun of Macs and truly compete. It is so easy for Apple to paint you as a cliche, because you are a cliche.
There...you have been challenged.
We are NOT a PC.
still crushing on our new Mac,
--the Nixons
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